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Harnessing The Power Of Customer Testimonials On Websites
Good testimonials sell everywhere and all the time, only reason most testimonials don't sell is people don't trust their validity. When identity of the testimonial giver is not verifiable, it is natural to suspect the authenticity of it... http://blog.wiwitness.com/2013/06/harnessing-power-of-customer.html
Why Your Customer Testimonials Are NOT Working
As marketers we understand the power of social proof. We use it every day in our marketing materials to build trust with potential customers and convince them to buy... http://unbounce.com/conversion-rate-optimization/why-customer-testimonials/
How to Effectively Use Testimonials
Testimonials. They can do wonders for your business as long as they are used the right way... http://www.quicksprout.com/2010/10/21/how-to-effectively-use-testimonials/
Are Customer Testimonials Smart Marketing Tools?
The fact that [someone] is willing to put herself out there can be very persuasive... http://www.forbes.com/2008/05/27/alloy-customer-testimonial-ent-sales-cx_ll_0527tipofthedaytestimonial.html
7 Simple Ways to Convert Your Visitors Into Customers
It sounds easy to create and use testimonials, but most people don’t know how to use them... http://www.quicksprout.com/2013/07/15/7-simple-ways-to-convert-your-visitors-into-customers/
Using Customer Testimonials
Testimonials can create believability, credibility and a sense of security for your customers. Here are ways to get and use powerful testimonials... http://www.businessknowhow.com/marketing/custtest.htm
Make it easy to get testimonial
We all want to get testimonials from our customers, but of course! There really is no better way to lend credibility to what you are offering than to hear how it has helped others... http://www.onlinebusinessmanager.com/blog/archives/486
Testimonials: The Bang Without The Buck
Enter the strongest selling point for any organization-the TESTIMONIAL. With great testimonials you will be able to:
- dramatically increase your sales
- significantly boost your credibility
- instantly create a personal connection with your clients ... http://www.dakno.com/bang_buck.php
24 New Rules Of Testimonials In Small Business Marketing
The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way... http://understandingmarketing.com/2010/03/25/new-rules-of-testimonials-in-small-business-marketing/
Earn customer trust - use power testimonials
It's as old as the very concept of marketing, and the principle is the same whether your product offering is off-line or online. Using testimonials to promote products and services has proven to be one of the most effective ways to build credibility and earn customer trust... http://www.writeedge.com/articles/customertrust.asp
Using Testimonials Effectively
Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the bar for marketers. As testimonials and other credibility indicators become increasingly prevalent on Web pages, marketers need to know how to use them most effectively to help increase conversions... http://www.marketingexperiments.com/improving-website-conversion/using-testimonials-effectively.html
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