Verifiable Testimonials Explained

In this blog post I will address the following:

1. What is a verifiable testimonial?
2. Verifiable testimonials using Wiwitness
1. Collect
2. Manage
3. Display
3. How visitors can verify

What is a verifiable testimonial?

Testimonial is a "personal recommendation in support of a particular truth, fact, or claim". TFD(The Free Dictionary)defines testimonial as

"a recommendation of the character, ability, etc., of a person or of the quality of a consumer product or service, esp by a person whose opinion is valued"

Testimonials have been used effectively to sell a wide range of products for centuries. Key point here is, when you use testimonials, you should know how to use it effectively.
Effectiveness  of the testimonial depends on two factors:

1. What has been said in the testimonial.
2. Who has given the testimonial.

Testimonial author's identity should be verifiable in real time.

Let's try to explore these factors in little more detail.

What has been said in the testimonial:

I'll keep this section short. A lot has been said about what should be covered in a testimonial. The content of the testimonial should be thoroughly reviewed before displaying on your website. Since testimonials are critical for boosting your conversion rate, you are likely to feature them on your home page and other landing pages. Testimonials should therefore be given utmost care to make sure:

1. They are free from obvious spelling and grammar errors
2. Specific to a certain product or service
3. Clearly highlight the benefits of your service/product

Who has given the testimonial:

Notice the last part of the definition I mentioned above:

....esp by a person whose opinion is valued" 

This clearly highlights the importance of author of the testimonial. When you have testimonial on your website, your visitors should able to verify the identity of its author.
When a visitor can not verify the identity of testimonial's author, either he will suspect it or ignore it. In either case your testimonial is not effective.

Hence, to get most out of testimonials, it is critical for you to let your visitors know the identity of testimonial's author. And that is useful only if they can verify it in real time.

Now that we know the importance of verifiable testimonials, we'll see how to get them for your website using Wiwitness.
Using Wiwitness you can collect,manage and display verifiable testimonials. And it is simple and and easy to do.

How do we do that?

1. Wiwitness allows you to collect testimonials using your clients' social networking identity.
   When you signup with Wiwitness, your business will get a responsive landing page similar to this. You can find "Write Now" button at top right corner of the page. Your clients can write testimonials using their social identities.
2. Managing the testimonials collected.
   When your business receives a new testimonial, you will be notified with an email about the same. New testimonials will be in pending state and are not displayed to public. You can login to Wiwitness dashboard and accept or hide the new testimonials received.
3. Displaying the verifiable testimonials to your visitors.
   You can display the testimonials to your visitors in two ways
1. On your responsive business page.
2. Using testimonial widgets.

How visitor can verify the identity of the testimonial author?

Each testimonial displayed by Wiwitness system will have name and photo of the testimonial author. Name and photos are linked to author's social identity.

Here is a sample Testimonial widget , you can verify the identity of the testimonial authors by clicking on their name or photo.

Get the benefits of Verifiable Testimonials. Signup for Wiwitness.

Write your thoughts in the comment section.

Systematic Reputation Management Solution for Online Businesses

Being in business and growing it involves reaching more people every day. An online business has the potential to grow 24/7. You may have thousands of visitors seeing your webpage, but engaging them and converting them to your customers is completely different ball game.

Is low conversion rate hindering the growth of your business? Read along to know how to improve your conversion rate.

A healthy Conversion rate is a critical need for sustainable growth of your business. Growth in your customer base will result in increased revenues and profits.

In your online business you bring prospects to your website using your favorite tools and tricks. The internet is full of advises on how to bring traffic to your website. But, as you already know, traffic is not revenue. You will have to put in a solid system to maximize the conversion rate.

Two Things That Influence Conversion Rate The Most

1. Product/Service Offerings
   Communicate your business offerings clearly on the landing page of your website. Get your prospects interested in your offerings and encourage them to explore more.
2. Trust
   Provide relevant data to enable prospects to verify what you claim. Add trust factors and evidences, give verifiable references/testimonials to build trust in your business.

Wiwitness is a Systematic Reputation Management Solution built to empower you with tools to better manage the trust factor. Wiwitness enables you to boost your conversion rate by providing System, Strategy and Tools to manage your reputation better. It helps your business achieve exponential growth by guiding you through a proven process for Reputation Management.

Now, let's understand what goes on when a prospect visits your website:

Website Conversion Flowchart

Wiwitness Solution components

1. Your website will get Wiwi trust seal after verification of the authenticity in your offerings.
2. Automated customers testimonial collection.
3. Dynamic widget engine that enables you to display verified trust factors about your offerings in your website. You can present trust seal and testimonials of your choice.
4. Build your Wiwitness trust page with verifiable trust factors about your business using our responsive page builder.
5. Easy to use dashboard to manage your Wiwitness account.
6. Guides and tutorials to help you make optimal use of Wiwitness solution.
7. Reliable customer support.

So, why wait? Learn more about this all new solution and grow your business.

Get the benefits of Verifiable Testimonials. Signup for Wiwitness.

Write your thoughts in the comment section.

How To Increase Conversion Rate

Do you own a website? Are you struggling with low conversion rates?
Please go through this post if you are looking for ways to increase your conversion rate.
Lets quickly move on to typical sales cycle in online business.

1. You built a great product or service model.
2. You already know how to create the buzz using Press releases, your offline and online social networks.
3. You already know how to attract people to your site with different online marketing techniques
1. Article marketing
2. Social media marketing
3. Pay per click marketing and so on.
4. Now a new prospect arrives to your website
5. You claim everything possible to make her swipe credit card.
   
   Tragedy is in most of the cases prospects do not convert to customers.

The much anticipated conversion does not happen!

If your conversion ratio is not good, any amount of effort to create buzz, publicity stunts on social media likes, advertisements to attract prospects to your website is a big waste of your time and money.

In first place prospects who come to your site is desperately looking for service or product you are providing. Your job is also to sell what he is looking for. You are claiming you would provide what he is looking for.

Still conversion does not happen. Why?
Even in freemium pricing model conversion does not happen.

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Why?

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Main reason is we do not stop and think why conversion is not happening. Just we do more publicity and popularity stunts and attract more of non converting traffic to our website.

This post is about answering the question, How to make conversions happen.

In finding answer to this question let us peek into the mind of a prospect.

You claim your service or product is the best and explain everything about why it is the best.

Truth is all the businesses she knows so far claim their product or service is the best.

"Simply you claiming you are the best is not the reason why she should trust you."

You declare Trial periods, freemium models, Money back guarantee.

With above promises you are asking her to take chance and spend her time and effort in verifying it.

Many other businesses are also asking her to try! She is well aware of the fact that she is not verification agency! :)

She comes to your site in search of a solution, she is not there to take 'Chances'

Online is mixture of good businesses and fraud businesses, she has enough reasons why she should not trust what you claim.

Then what would make her buy?

There is a good chance that she trusts some one else other than you saying good things about you than you claiming it yourself.

At the crucial moment of making decision, there are more chances of what others say matters more than what you claim.

"Okay, I have that covered", you say. You have good testimonials on your web site. But that hasn't helped you in increasing the conversion rate on your website.

Most of the websites already have testimonials on their websites, still conversions not happening as expected! why?

Here is the reason!
Those testimonials do not look genuine. Still worse, they look like you made them up. She cannot verify if it is you who claiming it in other names or if they are real testimonials from real customers.

Any testimonial on your website whose authenticity can not be  verified will repel the prospects.

Testimonials on you website, in order to be trustworthy have to satisfy the following two conditions.

1. Authenticity of your testimonials should be verifiable: Your customers should be able to verify the author of testimonials.
2. Testimonials  should be collected and managed by a reputed and trustworthy platform.

That's it! That's going to be the beginning of a new era in your online business. You will witness magic on your website with increased conversion rates and happier customers.

Get the benefits of Verifiable Testimonials. Signup for Wiwitness.

Write your thoughts in the comment section.